Unisom was a sleep aid looking for ways to break into culture. When this year’s Met Gala theme, Sleeping Beauties, was announced, it gave us the perfect opportunity. We partnered with Christian Siriano to create a stir on the day of the Met Gala.

Press: Adweek, Women’s Wear Daily, US Weekly, Today.com

As part of the larger Unisom campaign, we also created spiraling thought OLVs about some of the things that might keep you up at night.